Going Viral: How Video Content Can Engage and Convert Your Target Audience

Video content has become an essential tool for businesses looking to promote their brand and increase their reach. But with so many different platforms and channels to choose from, it can be difficult to know the best ways to share and promote your video content. In this blog post, we'll explore some of the best ways for businesses to share and promote their video content.

Social Media

First, let's start with social media. Platforms like Facebook, Instagram, and YouTube are great places to share your video content. Not only do they have a large user base, but they also have built-in features that make it easy to share and promote your videos. For example, Facebook allows you to create a video ad campaign that can target specific demographics, while Instagram allows you to share videos in IGTV, which is a feature dedicated to longer-form videos. YouTube is the second largest search engine in the world and it's a great way to increase your brand awareness.

When possible, it’s best to upload video natively to each platform. By this, I mean using each platform’s dedicated video uploader rather than simply linking or embedding a video from a hosting platform such as YouTube or Vimeo. While the end result may look the same on the surface, the algorithms behind each social media platform tend to favor content originating from their servers. On Facebook for instance, native videos will automatically play in users’ newsfeeds, whereas embedded videos will not. Because of this, native videos, when possible, almost always outperform their embedded counterparts.

Email Marketing

Another great way to share and promote your video content is through email marketing. Given that the average person receives nearly 100 emails per day, it’s understandable that most of us tend to skim their contents. If you want to increase the visibility of your emails, make them more visually compelling. By including a video in your email campaigns, you can increase click-through rates and boost engagement. In fact, a recent study found that attaching videos to emails can increase CTR by upwards of 200%. Simply including the word “video” in the subject line also increases open rates by an average of 19%. Additionally, you can also include a video in your email signature, which can help increase brand awareness and drive traffic to your website.

Create a More Engaging Landing Page

Using video content on landing pages can also be a great way to promote your products or services. According to a study by Hubspot, including a video on a landing page can increase conversions by 86%. This is because video content can help to explain a product or service in a more engaging and visual way. The better a potential customer understands what you have to offer and how it fits their needs, the more likely they are to buy it.

Ad Campaign

Another way your video content can be used to engage your audience is through paid advertising. Platforms like Google AdWords, Facebook Ads, and YouTube Ads allow you to target specific demographics and reach a large audience. Additionally, these platforms also provide detailed analytics, which can help you to track the performance of your video content and make adjustments as needed. This way, you’ll increase the odds that your videos are reaching the people who need to see them, and ad spend isn’t being wasted on an irrelevant audience.

In conclusion, there are many different ways to use video content to reach your target audience and raise brand awareness. From social media to email marketing, landing pages and paid advertising, each platform and channel has its own unique features and benefits. The key is to experiment with different platforms and channels to find the best fit for your business and your target audience. Additionally, always remember to include a clear call-to-action in your video and to track the performance of your video content to adjust your strategy if needed. If your business is located in or is looking to promote in Tokyo and is interested in video production, get in touch with me to discuss the details of your project and how I can help.